You can find out two business issues existing in the countryside.

Firstly, most farmers want to know their corps can make a good price in nationwide markets， but their information is not symmetry, and secondly, many smaller and medium sized enterprises have the demand to promote their products and services, but they do not have a lot of money for advertising.

Unlike first-tier cities, most rural family can’t afford a computer with internet access, but nearly every individual in China has a cell phone.

Because small cities and rural areas still hold the majority of China’s population, business opportunities are here, maybe.

From Shanghaiist.Com

If you want to start own business in mobile internet fields, the demands and requests from rural areas are the key drivers in the future, I think. Especially, it can help you to avoid direct competition with giant internet companies in first-tier cities.

You still can get benefits from Chairman Mao’s theory that focusing on the countryside rather than large cities(Chinese:农村包围城市).